This is Not a Poetry Review: Self-publishing 101

1 February 2016

Romy Durrant, Love Poems. scribd.com, 2015

Cathoel Jorss, comb the sky with satellites, it’s still a wilderness. Australia: House of Lovers, 2014
(limited first edition of 100, reprinting 2015)

Justin Lowe, Nightswim. Katoomba: Bluepepper, 2014

Juan Garrido-Salgado, The Two Rivers of Granada Descend from the Snow to the Wheat.
Adelaide: Monje Califa, 2014 (limited edition of 100)


Self-publishing has never been easier to do than now, yet it’s often spoken about in terms of ‘last resorts’ or ‘building up’ to something. Some people do it shamelessly, others create publishing houses to mitigate the ‘stigma’. I’ve been sent four books to examine as case-studies, each of which use completely different styles of self-publishing.

I’m not a poet, nor a commercial publisher. Therefore, there are things I can’t do, even if I research them: I can’t really talk about perceptions of stigma from within the poetry community, or spout statistics on how many self-published poets find their way to ‘real’ publishing. I can’t tell you whether the poems that I have in front of me are ‘good’ or ‘bad’ writing, although I know if something is awful – and none of them are that.

I am a mix of designer, printer and artist, and I have spent most of my creative life in the company of poetry books, but on a different spectrum: zines, artist’s books and fine press books. All of which are, let’s face it, self-publishing formats. So what I propose to do is examine these four books through that lens, do some ‘thick description’, and see what emerges. First, though, I’d like to show you why self-publishing is particularly easy now, from a material/technological point of view.

Access to the making

Independent publishing has always been possible throughout history, but until the last twenty years or so, it has depended upon commercial relationships with those who own the means of production. The means of production were large machines, expensive to run and demanding to maintain, especially in terms of space and energy; machines that were physically dangerous, laborious to use, dust-catching, heavy and hard to move, and increasingly technical. The machines are still there – someone has to print on demand – but we don’t easily see them because that involves international travel to Asia. Private presses (those not beholden to commercial demands) were usually owned by those who had enough money to obtain and house some of the prettier pieces of equipment and the leisure to use it. Innovative poets and artists needed to befriend a printer, commercial or otherwise, and persuade them to use their skills interestingly (this is still often the case).

The first big change that gave poets and artists the power to fully realise their ideas was not part of the ‘press’ side of production, but in the ‘pre-press’ process, thanks to photography. The development of photographic reproduction in the very early part of the twentieth century allowed people enormous liberty with page space. Initially it was expensive, as text would still have to be set and printed with letterpress and then cut and pasted into interesting shapes before photographing and printing (this is one of the reasons why collage, using found text, was so exciting for the Dadaists et al). A few decades later, however, printing technology had advanced to the point where anyone could prepare text (‘artwork’) for the press using hand-drawn graphic methods, cut-and-paste text from typewriters and dry transfer lettering like Letraset, and it could be printed reasonably affordably (See Burke 1980). That is, if you could afford the offset printing process, which required a minimum of 500 copies and got exponentially cheaper the more copies you printed (which is why everyone had boxes and boxes of unsold books to store under beds and in broom cupboards). Later, ‘camera-ready copy’ was available to anyone with a personal computer and graphic software, and desktop publishing (in theory) allowed self-publishing to look much more professional.

Alongside this commercial publishing activity was the alternative stream of publishing, the kind that wanted or needed to sidestep the large machines. William Blake is one of the most famous self-publishers of history: he wanted to ‘cut his production costs, to be free of publishers and printers’, so he engraved his poems – backwards – onto his etching plates, incorporating them with his images and printing the plates as book pages (Oppen & Lyssiotis, 13). Not only is he a self-published poet, but he has been claimed as one of the first artists’ book makers, and here we first encounter a slippage between poetry publishing and artists’ books. The next one, after Blake, is Mallarmé, who knew enough about the printing processes of his time (1890s) to know how far he could push the process, which indicates that he had at least a working relationship with a printer.

Cheap and accessible methods of textual reproduction have proliferated over the last century: typewriters (especially with carbon paper), screen-printing, solvent copiers like Gestetner machines, photocopiers, risographs, and then desktop laser-printers and inkjet printers. Many of these are being revived by twenty-somethings keen to make something material without wanting to invest in large machines, or if they have committed to the big equipment (like Big Fag Press, in Sydney), they work co-operatively. Bindings, another expensive and technical consideration, were often rudimentary: staples, string, clips, coils.

The invention of the desktop computer and printer, and then a blip further, the development of the internet, is the biggest publishing revolution since the invention of the printing press. Suddenly there was infinite space, and very few overheads. Send a file by email and print one book at a time, via digital publishing or print on demand. But — why ‘print’, when you can simply jump to ‘publish’? Websites: blogs, online journals, digital archives, all threatening to kill the material book. Yet the book has refused to lay down and die, and poets as well as creative publishers like me are part of the reason why.

It has never been easier to self-publish across every genre of visual/textual expression than right now. Design, production, marketing, commerce: everything has dedicated software and most parts of the world can easily access your work if they know how to find it. So why does the notion of self-publishing make people wince?

Self-publishing, as I mentioned earlier, is an accepted form of artistic publishing. This is thanks to the persistence of the attitude that unique or limited output is of greater value than something produced in multiple – propagated, says Pierre Bourdieu, by the ‘cultural bankers’ (77). The opposite seems to be valued by poets: the dream is a wide audience, lots of good, serious reviews and ultimately – perhaps for one more generation – a large hard-copy print-run by a reputable publisher. Even when the poetry is conceptual, immaterial, gleaned from trawling the internet, it still often manages to end up as a hard copy book, because that matters.

Unprinted & online

For one more generation, perhaps? Let’s look at the first of my four examples: a downloadable PDF by Romy Durrant called Love Poems. Durrant, from her web presence, is a young savvy feminist student whose online username is @miseryclit. Her prolific output includes visual art as well as writing, and she is one of the founder/editors of a new online publishing platform called Alien She Zine (‘for women and non-binary artists and writers (but not exclusively).’ Calling the resolutely immaterial site a ‘zine’ is almost a manifesto, since zines have been the most lo-fi, low-tech, material vehicle for self-publishing since at least the 1950s.

Love Poems is downloadable for free from scribd.com and is a simple PDF file. Judging from Durrant’s other work, I supposed the title to be supremely cynical. It is cynical, but not supremely, because it turned out to be a tale of being lost and then found, or of seeing too much to be innocent, but still hoping for happy endings. The darkly saccharine photo-collage images reinforce the words like light bulbs switching on, then off as the file moves down.

What interests me here is the lack of trying to make this file unlike a book. The layout is quite conservative, despite the punkish use of lowercase text, and while I think it looks elegantly minimal, I suspect that it is instead insouciantly indifferent. It is hard to set poetry in any kind of dynamic layout file – the kind that devices like Kindles use – because much poetry is not dynamic, but rather completely inflexible thanks to its carefully composed and spacialised lineation. Thus most online poetry is in a static presentation format: PDFs, webpages, photographs. There are technicians working on the problem, but the dynamic/fixed line binary is pretty hard to overcome. Durrant’s PDF is seventeen ‘pages’ – actually, sixteen pages and a cover, in which it conforms to the print convention of pages needing to be divisible by four (because a sheet of paper, folded, has four reading sides). So if you tried to print it out as a booklet, it would actually make a slim chapbook. There is no ISBN, so she is relying on the/her internet community for distribution. The question is (and Durrant is welcome to answer it in the comments): would she prefer to publish in hard copy if the opportunity arose? Is that the end game? Or is broadening the exposure to her online work enough? She is obviously ambitious; sending her work into this publication shows that she takes herself seriously as a writer. The last line of this self-published book looks right back at the reader and says, ‘I found you.’

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