House Style Lifestyle, Or: Same. Same. Same. Same. Same. Same.

By | 31 October 2021


What if I told you I wrote this essay with Google’s Smart Compose?

Invented as a time-saving device, Smart Compose provides a seamless way to optimise communication, ensuring that language is clear and concise. This is no different from your smartphone’s text prediction software, where a person’s textual personality is observed, collected, and resolved through the wonders of machine learning.

Give it a try: But there are many ways to ensure that you can dump any activity and reduce the time you spend.

Here’s another, personalised just for you: Then I don’t know what happened because after I finished the game I was staring at my head and I didn’t know what to expect.

How about another, for good luck? Where to begin with the idea that you can just make a decision influenced by the soft power of k-dramas? I am just working with you all the time and you know how much I appreciate your friendship.

In 2018, Gmail announced that Smart Compose ‘saves people from typing over 1 billion characters each week’. This number doubled in 2019. In a letter to shareholders, Alphabet’s CEO Sundar Pichai announced, ‘Our products are meant to save you time over a course of a day.’

But do they really? I’ll leave it up to you to decide. The artificial intelligence (AI) behind Smart Compose is tangential to SEO (search engine optimisation). According to an expert in the field, SEO is persuasive sales; it is the art of convincing search engines to recommend your content to their users as the best solution to their problem.

To execute good SEO, you need to figure out what your key audience is searching for. Locate the phrases that people use to search, and create content that brings a clear, simple, and helpful solution to the problem that the user expresses. If you organise pertinent key words by putting them up front and centre, Google’s search algorithm will find as much meaning, sense and clarity, conveying that to as wide an audience as possible.

It is the coveted Page One. How many eyeballs can you get?

By vying for the top position, you are then able to participate in the race. It hardly matters if your competitors sound just like you. The Search Engine Results Page (SERP) determines how your site appears on Page One, ensuring that you get clicks. Once you crack the SERP, you will be able to see your website ascend the ranks, setting an example for others to follow.

On the other hand, as Google’s algorithm is complex and top-secret, the rules are always changing – despite revealing some influencing factors such as brand presence signals and site loading speed, it has been found that 41% of Google search results are taken up by its parent products.

Take a look and let me know what you think.

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