What is branding? The lyrebird has created
this system & preaches it
like a benevolent ruler, emphasising freedom
of choice, speech, expression.
Its plumage is made of melody, a jingle
of colour shifting through all the seasons of the bush.
Its eyes hold the glint of water
running over a coral reef adjoining
a white beach where a single white woman
reclines in her red bikini.
Here in the heartland, the alleys of burrawong
sound with its jukebox selection of songs.
Business leaders who pass in pilgrimage
swoon in their woven suits. Some visit
only in conference-vision & wake up in boardrooms
their blissful faces enraptured by sweat.
Of course like its siblings this poet
is sustained by belief – though its purpose
is to sustain belief. It extols lifestyle
over life & is effectively invisible,
the domain of pure prophesy.
Its territory is the site of anthropomorphic excursions
& reams of market research, which
are whispered in eucalypt leaves that fall
like knuckle bones & blood. Here forms
a cartography of desire, real & potential
daily, the bird offers such & such advice.
In all the outreaches of the city,
signposts are scratched with its modulating Logos,
beautiful construct, plentiful with myth.
Truly, it is a poet among poets.
Even the airwaves resound.
- 96: NO THEME IXSUBMIT NOW with M Gill and J Thayil 95: EARTHwith M Takolander 94: BAYTwith Z Hashem Beck 93: PEACHwith L Van, G Mouratidis, L Toong 92: NO THEME VIIIwith C Gaskin 91: MONSTERwith N Curnow 90: AFRO AUSTRALIANwith S Umar 89: DOMESTICwith N Harkin 88: TRANSQUEERwith S Barnes and Q Eades 87: DIFFICULTwith O Schwartz & H Isemonger 86: NO THEME VIIwith L Gorton 85: PHILIPPINESwith Mookie L and S Lua 84: SUBURBIAwith L Brown and N O'Reilly 83: MATHEMATICSwith F Hile 82: LANDwith J Stuart and J Gibian 81: NEW CARIBBEANwith V Lucien 80: NO THEME VIwith J Beveridge 57.1: EKPHRASTICwith C Atherton and P Hetherington 57: CONFESSIONwith K Glastonbury 56: EXPLODE with D Disney 55.1: DALIT / INDIGENOUSwith M Chakraborty and K MacCarter 55: FUTURE MACHINES with Bella Li 54: NO THEME V with F Wright and O Sakr 53.0: THE END with P Brown 52.0: TOIL with C Jenkins 51.1: UMAMI with L Davies and Lifted Brow 51.0: TRANSTASMAN with B Cassidy 50.0: NO THEME IV with J Tranter 49.1: A BRITISH / IRISH with M Hall and S Seita 49.0: OBSOLETE with T Ryan 48.1: CANADA with K MacCarter and S Rhodes 48.0: CONSTRAINT with C Wakeling 47.0: COLLABORATION with L Armand and H Lambert 46.1: MELBOURNE with M Farrell 46.0: NO THEME III with F Plunkett 45.0: SILENCE with J Owen 44.0: GONDWANALAND with D Motion 43.1: PUMPKIN with K MacCarter 43.0: MASQUE with A Vickery 42.0: NO THEME II with G Ryan 41.1: RATBAGGERY with D Hose 41.0: TRANSPACIFIC with J Rowe and M Nardone 40.1: INDONESIA with K MacCarter 40.0: INTERLOCUTOR with L Hart 39.1: GIBBERBIRD with S Gory 39.0: JACKPOT! with S Wagan Watson 38.0: SYDNEY with A Lorange 37.1: NEBRASKA with S Whalen 37.0: NO THEME! with A Wearne 36.0: ELECTRONICA with J Jones