“Microtargeting lets campaigns tap Facebook’s vast caches of data to reach specific
audiences with pinpoint accuracy, going after voters in certain neighborhoods, jobs and
age ranges, or even serving up ads only to fans of certain television shows or sports teams.”
— Nancy Scola (2019)
Each push atop, I give in and get ready.
My feed’s replenished and I know I’m set.
“One skim, one like, one share,” I say
But in each click, I tap a new that’s born.
Like eggs that drop each one I catch,
To harvest all posts became my job.
I’m a pawn in a game, I’m a game all-caught
In one tap, one read, and one mail on the web.
Hardly did I know as I’m fed such fun,
Its stock feeds off data under my nose.
Ring-fenced? Not sure,
I ticked “yes” to its terms. I likely must have read
“Codependence” in the fine print and a hurry
I see Left on its right-side panel,
Stretches of truth from CNN-Trending
CNN Philippines shares otherwise.
Its curator, which an AI is in command,
Chose shoes, blocked foes, picked my
Nachos, voted machos –
Enlisted me in their murders that news summed in three letters.
Without any ado, I took part in the deceit and guilt,
One look, one click, I now check dupe.
I’m a pawn in a game, but I’m not yet all-caught.
In one tap, one read, I call on:
When will owners desist inviting
Flocks with herdsmen
That pull the wool over our eyes?
- 100: BROWNFACESUBMIT NOW with W S Dunn 99: SINGAPORECOMING SOON with A Pang and J Ip 97 & 98: PROPAGANDAwith M Breeze and S groth 96: NO THEME IXwith M Gill and J Thayil 95: EARTHwith M Takolander 94: BAYTwith Z Hashem Beck 93: PEACHwith L Van, G Mouratidis, L Toong 92: NO THEME VIIIwith C Gaskin 91: MONSTERwith N Curnow 90: AFRICAN DIASPORAwith S Umar 89: DOMESTICwith N Harkin 88: TRANSQUEERwith S Barnes and Q Eades 87: DIFFICULTwith O Schwartz & H Isemonger 86: NO THEME VIIwith L Gorton 85: PHILIPPINESwith Mookie L and S Lua 84: SUBURBIAwith L Brown and N O'Reilly 83: MATHEMATICSwith F Hile 82: LANDwith J Stuart and J Gibian 81: NEW CARIBBEANwith V Lucien 80: NO THEME VIwith J Beveridge 57.1: EKPHRASTICwith C Atherton and P Hetherington 57: CONFESSIONwith K Glastonbury 56: EXPLODE with D Disney 55.1: DALIT / INDIGENOUSwith M Chakraborty and K MacCarter 55: FUTURE MACHINES with Bella Li 54: NO THEME V with F Wright and O Sakr 53.0: THE END with P Brown 52.0: TOIL with C Jenkins 51.1: UMAMI with L Davies and Lifted Brow 51.0: TRANSTASMAN with B Cassidy 50.0: NO THEME IV with J Tranter 49.1: A BRITISH / IRISH with M Hall and S Seita 49.0: OBSOLETE with T Ryan 48.1: CANADA with K MacCarter and S Rhodes 48.0: CONSTRAINT with C Wakeling 47.0: COLLABORATION with L Armand and H Lambert 46.1: MELBOURNE with M Farrell 46.0: NO THEME III with F Plunkett 45.0: SILENCE with J Owen 44.0: GONDWANALAND with D Motion 43.1: PUMPKIN with K MacCarter 43.0: MASQUE with A Vickery 42.0: NO THEME II with G Ryan 41.1: RATBAGGERY with D Hose 41.0: TRANSPACIFIC with J Rowe and M Nardone 40.1: INDONESIA with K MacCarter 40.0: INTERLOCUTOR with L Hart 39.1: GIBBERBIRD with S Gory 39.0: JACKPOT! with S Wagan Watson 38.0: SYDNEY with A Lorange 37.1: NEBRASKA with S Whalen 37.0: NO THEME! with A Wearne 36.0: ELECTRONICA with J Jones