“Microtargeting lets campaigns tap Facebook’s vast caches of data to reach specific

audiences with pinpoint accuracy, going after voters in certain neighborhoods, jobs and

age ranges, or even serving up ads only to fans of certain television shows or sports teams.”

                                                                                                                                — Nancy Scola (2019)
Each push atop, I give in and get ready.

My feed’s replenished and I know I’m set.

“One skim, one like, one share,” I say

But in each click, I tap a new that’s born.

Like eggs that drop each one I catch,

To harvest all posts became my job.

I’m a pawn in a game, I’m a game all-caught

In one tap, one read, and one mail on the web.
Hardly did I know as I’m fed such fun,

Its stock feeds off data under my nose.

       Ring-fenced? Not sure,

I ticked “yes” to its terms. I likely must have read

“Codependence” in the fine print and a hurry

              Thus,

I see Left on its right-side panel,

Stretches of truth from CNN-Trending

              that

CNN Philippines shares otherwise.
Its curator, which an AI is in command,

Chose shoes, blocked foes, picked my

Nachos, voted machos –

Enlisted me in their murders that news summed in three letters.
Without any ado, I took part in the deceit and guilt,

One look, one click, I now check dupe.

I’m a pawn in a game, but I’m not yet all-caught.

In one tap, one read, I call on:

              When will owners desist inviting

              Flocks with herdsmen

              That pull the wool over our eyes?