At the perfume counter of cultural theory

Mother by Freud
This complex, earthy fragrance will transport you back to those heady days in the womb with its musky base notes of repression, overtones of the unconscious and powerful aroma of psychosexual competition. You’ll hear the voice of Mother calling to you all day long.

Ego by Jung
Who are you? Why are you here? Breathe in the answers on a delicate cloud of your very own Ego. An intoxicating bouquet of self-obsession, narcissistic tendencies and regretful memories, Ego is the sweet-scented salve to your ongoing identity crisis. You deserve it.

Nothing by Sartre
Lose yourself in this iconic French fragrance, perfect for those days when you’re seeking a more subtle aroma. With gentle undertones of nihilism and a precious waft of existential panic, Nothing makes every woman feel as though she’s staring straight into the abyss.

Death by Barthes
Bold, powerful, necrotic: Death is the scent that will haunt you for all eternity. Strong top notes of despair dance seductively with subtle hints of biographical irrelevance, tempered with a graceful blush of self-destruction. Use sparingly.

Class by Marx
Shake off the shackles of capitalism with this challenging scent, a rich garland of economic theory that’s grazed by the loving kiss of class struggle and finished with rich top notes that perfectly capture the labour theory of value. Every woman’s best friend.